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Luxury pickup sales rise

Detroit Free Press -- Les Bourne paid $62,000 for his 2011 Ford F-Series King Ranch Super Duty pickup...

"I rarely use it as a work truck, and I can put on my nice jeans, with my bride in a dress and take her out to dinner in a luxury chariot," said Bourne, 63, who lives near San Antonio.

Bourne is among a growing number of highly educated, affluent professionals buying high-end light- and heavy-duty pickups.

Sales of full-size trucks remain steady at about 10% of the U.S. market, but the percentage of higher-priced pickups is growing. The Detroit Three still don't know how much money well-heeled pickup buyers might be willing to spend, but they're willing to try to find out.

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Submitted Jul 20, 2012 By: leemun

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honda0105 Champion Author Tallahassee Posts:18,623 Points:1,609,520 Joined:Nov 2008	Message Posted: Jul 22, 2012 8:04:22 AM Ignore honda0105 Report Abuse affluent until the economy bottoms out and they can't afford the fuel.
Soglaos Champion Author Virginia Beach Posts:2,771 Points:740,405 Joined:Feb 2011	Message Posted: Jul 21, 2012 10:51:52 PM Ignore Soglaos Report Abuse ok
Wizrd03 Champion Author Illinois Posts:8,152 Points:1,632,335 Joined:Oct 2008	Message Posted: Jul 21, 2012 9:20:34 AM Ignore Wizrd03 Report Abuse older news
stonecold5005 All-Star Author Waco Posts:817 Points:20,240 Joined:Mar 2012	Message Posted: Jul 21, 2012 7:30:42 AM Ignore stonecold5005 Report Abuse ok
jrs4125 Champion Author Indiana Posts:2,758 Points:591,745 Joined:Sep 2011	Message Posted: Jul 21, 2012 5:35:32 AM Ignore jrs4125 Report Abuse Alrighty then
neemund Champion Author Seattle Posts:6,551 Points:1,545,520 Joined:Jan 2007	Message Posted: Jul 21, 2012 2:44:26 AM Ignore neemund Report Abuse "Customers for pickups above $40,000 are often hauling $300,000 trailers, boats, race cars, motorcycles, off-road vehicles or even horses." That sentence basically sums up many of the people buying these trucks. I'm not into fancy cars but a luxury truck seems much more practical than a similarly priced sports car. At least the truck can comfortably seat 5 people and have room in the back to make a Costco run.
OWENALOTT Champion Author Appleton Posts:2,182 Points:500,095 Joined:Apr 2011	Message Posted: Jul 21, 2012 2:25:52 AM Ignore OWENALOTT Report Abuse I am like Sam Walton, I will drive my old smile non-luxury pickem up truck.
JamesCalvin Champion Author Lancaster Posts:3,186 Points:519,555 Joined:Nov 2011	Message Posted: Jul 21, 2012 12:03:29 AM Ignore JamesCalvin Report Abuse Hmmm....
Skimo2012 Rookie Author Cleveland Posts:85 Points:101,610 Joined:Jun 2012	Message Posted: Jul 21, 2012 12:02:37 AM Ignore Skimo2012 Report Abuse Well....I can't say I'd buy a truck for $62,000. That's my opinion. I'm not all that picky either. As long as it's new, I'll drive my bride in the truck but I think if bought the truck for $62,000, I guess I just spent all my gas money too. :)
Ethan777OH Veteran Author Ohio Posts:270 Points:25,720 Joined:May 2011	Message Posted: Jul 21, 2012 12:00:53 AM Ignore Ethan777OH Report Abuse ok
mrbee Champion Author Little Rock Posts:3,754 Points:2,465,980 Joined:Oct 2005	Message Posted: Jul 20, 2012 11:59:04 PM Ignore mrbee Report Abuse Of course. No surprise!
Nicoalbum Champion Author Ottawa Posts:6,016 Points:1,188,200 Joined:Jan 2010	Message Posted: Jul 20, 2012 11:59:00 PM Ignore Nicoalbum Report Abuse OK
bra0712 Champion Author Arizona Posts:3,660 Points:768,345 Joined:Nov 2008	Message Posted: Jul 20, 2012 11:58:31 PM Ignore bra0712 Report Abuse Wish I had me on of them
Ethan777OH Veteran Author Ohio Posts:270 Points:25,720 Joined:May 2011	Message Posted: Jul 20, 2012 11:56:51 PM Ignore Ethan777OH Report Abuse yeah...
Vitobug Champion Author El Paso Posts:1,955 Points:639,935 Joined:May 2011	Message Posted: Jul 20, 2012 11:55:44 PM Ignore Vitobug Report Abuse ok
fenster66 Champion Author Pittsburgh Posts:3,350 Points:674,090 Joined:May 2011	Message Posted: Jul 20, 2012 11:53:00 PM Ignore fenster66 Report Abuse certainly not cost-effective, but they do have their appeal...
suzmar Champion Author Texas Posts:2,212 Points:872,740 Joined:Jun 2006	Message Posted: Jul 20, 2012 11:52:51 PM Ignore suzmar Report Abuse Sounds as if automakers are giving consumers what they want, nothing wrong with that!
Marson Champion Author Scranton Posts:8,947 Points:2,078,160 Joined:Oct 2006	Message Posted: Jul 20, 2012 11:50:18 PM Ignore Marson Report Abuse Unbelieveable, a truck should work, if you want a car get one!
JENNYHK Champion Author Chicago Posts:3,641 Points:713,545 Joined:Apr 2011	Message Posted: Jul 20, 2012 11:46:11 PM Ignore JENNYHK Report Abuse ok.
jrsva Champion Author Virginia Posts:9,852 Points:1,613,000 Joined:Jan 2006	Message Posted: Jul 20, 2012 11:45:28 PM Ignore jrsva Report Abuse “Come on...luxury pickup...isn't that an oxymoron?” I totally agree; what a stupid concept. My F150 is a work truck — every heavy-duty option available and no frills like AC or electric windows.
RAKARWOWSKI Champion Author Chicago Posts:4,000 Points:821,025 Joined:Jan 2011	Message Posted: Jul 20, 2012 11:44:02 PM Ignore RAKARWOWSKI Report Abuse ok.
abcdMA Champion Author Worcester Posts:7,922 Points:1,574,980 Joined:Nov 2008	Message Posted: Jul 20, 2012 11:42:41 PM Ignore abcdMA Report Abuse americans love their trucks
drz614 Champion Author Harrisburg Posts:2,300 Points:597,690 Joined:Aug 2011	Message Posted: Jul 20, 2012 11:37:04 PM Ignore drz614 Report Abuse ok
mstearno Champion Author Dayton Posts:8,066 Points:1,731,235 Joined:Jan 2008	Message Posted: Jul 20, 2012 11:34:45 PM Ignore mstearno Report Abuse way to go FORD
Eugenian Champion Author Oregon Posts:1,862 Points:362,130 Joined:Oct 2009	Message Posted: Jul 20, 2012 11:34:29 PM Ignore Eugenian Report Abuse What a waste of money and gas.
slayur Champion Author Chicago Posts:1,533 Points:1,217,520 Joined:Sep 2005	Message Posted: Jul 20, 2012 11:33:42 PM Ignore slayur Report Abuse ok
Chris46 Champion Author Dayton Posts:23,667 Points:2,081,340 Joined:Sep 2005	Message Posted: Jul 20, 2012 11:31:20 PM Ignore Chris46 Report Abuse Never ceases to amaze me. People will pay $40,000 for pick up truck. But won't pay 4 dollars a gallon for gas. [Edited by: Chris46 at 7/20/2012 11:33:21 PM EST]
DarthDadJr Champion Author Virginia Posts:7,312 Points:1,521,420 Joined:Jul 2008	Message Posted: Jul 20, 2012 11:29:31 PM Ignore DarthDadJr Report Abuse Come on...luxury pickup...isn't that an oxymoron?
a_lu_vasile Champion Author Maryland Posts:1,254 Points:776,200 Joined:Jul 2008	Message Posted: Jul 20, 2012 11:25:12 PM Ignore a_lu_vasile Report Abuse I don't have the money for that....so ...I'll stick with my old car...
REKEY Champion Author South Carolina Posts:8,579 Points:1,699,415 Joined:May 2008	Message Posted: Jul 20, 2012 11:24:25 PM Ignore REKEY Report Abuse Luxury pickup? Please!
sillywagon Champion Author New York Posts:14,883 Points:1,440,370 Joined:Oct 2008	Message Posted: Jul 20, 2012 11:24:22 PM Ignore sillywagon Report Abuse If you've got the money, and you want or need one... Why not? Someone is getting paid to design, to build, and to sell them. I prefer regular SUV's, Wagons, and Hatchbacks. But if I found myself in my vehicle enough of the time that it became my home away from home. If I had the money I would buy a luxury vehicle. My needs would determine if it would be a luxury truck, luxury SUV, or a luxury car/wagon. We need MORE prosperity. We need MORE success.
clermont40miles Champion Author Cincinnati Posts:10,569 Points:1,771,920 Joined:Apr 2008	Message Posted: Jul 20, 2012 11:21:28 PM Ignore clermont40miles Report Abuse Obviously money is of little consequence to this small group. Enjoy. Make sure you own it and it doesn't own you.
Tekkersmom57 Champion Author Syracuse Posts:1,879 Points:701,190 Joined:May 2010	Message Posted: Jul 20, 2012 11:20:55 PM Ignore Tekkersmom57 Report Abuse I can't imagine having all of that extra money to spend on a gigantic vehicle that gets poor gas mileage.
96sc1 Champion Author El Paso Posts:8,517 Points:1,367,440 Joined:Mar 2008	Message Posted: Jul 20, 2012 11:19:30 PM Ignore 96sc1 Report Abuse Conspicuous consumption is the new nobility
walkingtall Champion Author Toronto Posts:3,994 Points:1,120,705 Joined:Nov 2004	Message Posted: Jul 20, 2012 11:18:17 PM Ignore walkingtall Report Abuse Luxury pickup sales rise and no concern for price or economy.
Blue48 Champion Author Illinois Posts:7,305 Points:1,637,945 Joined:Feb 2007	Message Posted: Jul 20, 2012 11:14:39 PM Ignore Blue48 Report Abuse KIND OF SURPRISED!
serrog Champion Author Nova Scotia Posts:5,564 Points:1,512,130 Joined:Oct 2008	Message Posted: Jul 20, 2012 11:11:49 PM Ignore serrog Report Abuse Luxury = no concern for price or economy
skybiker Champion Author South Carolina Posts:7,297 Points:1,559,515 Joined:Jul 2008	Message Posted: Jul 20, 2012 11:10:02 PM Ignore skybiker Report Abuse Yuppie toys.....
aggietim Champion Author Fort Worth Posts:1,756 Points:693,325 Joined:Oct 2008	Message Posted: Jul 20, 2012 11:08:30 PM Ignore aggietim Report Abuse really
Lukus Champion Author Halifax Posts:8,283 Points:1,674,530 Joined:Nov 2007	Message Posted: Jul 20, 2012 11:07:40 PM Ignore Lukus Report Abuse He could have bought a normal truck and given me 10 or 20 thou.
vulcan96 Champion Author Ohio Posts:26,916 Points:3,103,675 Joined:Aug 2004	Message Posted: Jul 20, 2012 11:05:09 PM Ignore vulcan96 Report Abuse WOW - toys for the very rich....
jad1960 Champion Author Gary Posts:1,540 Points:402,450 Joined:Feb 2012	Message Posted: Jul 20, 2012 10:59:33 PM Ignore jad1960 Report Abuse If you can afford to pay for it and the poor mileage who cares.
AnObserver Champion Author New Jersey Posts:8,354 Points:2,257,780 Joined:Sep 2005	Message Posted: Jul 20, 2012 10:56:53 PM Ignore AnObserver Report Abuse Cowboy chic
leeac Champion Author Ohio Posts:1,596 Points:433,905 Joined:Jan 2012	Message Posted: Jul 20, 2012 10:53:26 PM Ignore leeac Report Abuse Big hat. No cattel. Big truck. No balls.
Spankster85 Champion Author Chicago Posts:1,729 Points:357,065 Joined:Nov 2011	Message Posted: Jul 20, 2012 10:53:09 PM Ignore Spankster85 Report Abuse You can buy those things all you like, just don't complain when it comes time to fill them up. Big tanks and rising prices are an expensive mix.
allstar3 Sophomore Author Baton Rouge Posts:136 Points:71,700 Joined:Dec 2011	Message Posted: Jul 20, 2012 10:51:48 PM Ignore allstar3 Report Abuse If you can afford it, who cares?
dong1971 All-Star Author Vancouver Posts:660 Points:217,765 Joined:May 2012	Message Posted: Jul 20, 2012 10:51:19 PM Ignore dong1971 Report Abuse don't mind
bvrbill Champion Author Eugene Posts:3,217 Points:518,525 Joined:Jul 2011	Message Posted: Jul 20, 2012 10:50:53 PM Ignore bvrbill Report Abuse Too much for me.
MadTraveler Champion Author Idaho Posts:2,082 Points:572,100 Joined:Nov 2009	Message Posted: Jul 20, 2012 10:50:16 PM Ignore MadTraveler Report Abuse Yep
herbiepopnecker Champion Author British Columbia Posts:13,601 Points:2,506,330 Joined:Sep 2005	Message Posted: Jul 20, 2012 10:49:43 PM Ignore herbiepopnecker Report Abuse Lots are full of nothing but. Can't even find a pickup with only 2 doors and a useful box. Definitely out of luck if you're looking for a small 4x4 pickup. They don't exist anymore.